Thermal Reconditioning / Japanese Hair Straightening and Keratin Hair Straightening Specialists in San Francisco, CA


Thermal Reconditioning or “Japanese Hair Straightening” is an innovative hair straightening system that permanently transforms curly, wavy, frizzy, unruly hair into soft, radiant, perfect, silky-straight hair that’s very easy to manage. Some of our clients “wash and go”… others quickly tousle-dry with a blow dryer. Our clients throw away their brushes! Rather than wrestling with your hair for hours on end — only to have it frizz back up in the fog or humidity — you can sleep in, work out, swim, and feel confident knowing that your hair will look its best!

Keratin Straightening is a hair smoothing treatment that uses a specially formulated hydrolyzed keratin-based solution to restructure, fortify, and restore your hair’s natural brilliance — while reducing curl, wave, and frizz by 60% to 90%.

Your hair will retain some of its body and movement, while styling time and effort will be greatly reduced. Your hair will feel smoother, softer, shinier, and stronger than ever before!

The keratin works on both the cuticle and sub-cuticle layers of the hair for maximum effect. First, the keratin solution is applied to the hair. Next, the solution absorbs into the hair. Then a flat iron is used to drive the keratin deep into the hair’s cuticle, bonding it to the sub-cuticle layer. This bond fortifies and temporarily relaxes the hair at a structural level, greatly reducing the hair’s curl, wave, and frizz.

The keratin solution encapsulates the hair’s outer cuticle layer, thereby protecting it from frizz-causing humidity and reinforcing the smoothing action from the flat iron. The result is strong, soft, shiny, smooth, hair that feels healthier than ever.

As the Keratin gradually fades, your hair will regain its natural texture until its time for your next treatment, which is usually in 3 to 6 months.